See that beautiful white porcelain candelabra/bed post in the picture below?
Haha, just kidding. It’s actually a tube of new $17 MAC false Lashes Maximizer (coming to the MAC site November 30 and to MAC counters and stores December 3), and it only stayed looking beautiful like that for about 18.325 seconds…which is about how long it took me to get foundation fingerprints all over it.
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If I didn’t know better, I would have assumed that this stuff was developed to take false eyelashes to the next level, because of its name, false Lashes Maximizer, but it’s actually developed to make the most of your real lashes.
It’s a lash treatment and volumizing lash primer rolled into one, with the idea being that it’s expected to make your real lashes look like falsies.
As the owner of stick-straight, underwhelming natural lashes, THAT’S an idea I can completely get behind.
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The formula, which goes on white but dries clear, is expected to condition lashes while priming them for mascara layered on top, and it’s also expected to make your lashes look thicker and plumper.
So it’s essentially a mascara primer, but unlike some others, it doesn’t have those tiny fibers in the formula.
After using and testing it for about a week, wearing it under a number of different mascaras, I can say that it won’t be supplanting my favorite mascara primer at the moment, Estee Lauder little Black Primer.
It gets a few points from me for volume, because it certainly does make my lashes look thicker when I couple it with mascara, but it completely drops the ball on curl hold. It relaxes the curl from my lash curler, and I don’t see any difference in lash length, either, which is a bummer.
As for the conditioning power of the formula, that’s one of those things I may not have enough patience for. It might take months to see those benefits, and when it concerns curl, my lashes need all the help they can get NOW. If I’m going to bother to use a lash primer, I want one with cray-cray curl hold, and I want it, like, yesterday.
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If you’re curious and want to give it a whirl, it’s concerning the MAC site November 30 and to MAC counters and stores December 3.
Your friendly neighborhood charm addict,
Karen
